Wednesday, June 14, 2017
Tuesday, April 4, 2017
These “WHY's” are something you can and should replicate in your real estate business…
A restaurant has to be good at a few things which all restaurants need to survive…Good Food and a Good Atmosphere. But often times those two are simply not enough to grow the line out the door. There are plenty of places I have thought had great food over the years which are no longer in business…This is where the “WHY” comes into play.
What are your “WHY’s”? Why should someone use you as their REALTOR? If you don’t know why…then how will they know why? One of your “WHY’s” should be the unexpected extras you give your clients… Your negotiation skills, your market knowledge, and contract expertise is expected... (and sometimes demanded by your clients). "Unexpected extras" go well beyond what is required to do a good job for your clients. You want to give exemplary service every time.
Working by Referral is a systemized approach to doing the unexpected extras every day! Sure you still have to have the skill sets other REALTORS possess… but you have to go beyond what everyone else does… go past being a commodity....and to be honest it’s not really that far of a journey.
In Major League Baseball (according to a study done by SCORECASTING) the difference between a .299 batting average and a .300 batting average can mean a $130,000 difference in yearly salary… that's just 1 extra hit per 1000 “at bats”. Imagine building a business plan in your real estate business to just do one extra thing for your clients which few others (or no others) are willing to do? Where might it take your business...and your income? You will never know until you try it. Once you become a commodity...( doing exactly what all your competitors do)... it becomes all about who will do the job for the least amount... trust me you don't want to be in that group!
Secondarily… Building your Book of Business (B.O.B.) will help you form relationships which allow you to know intimate details about your clients most others don’t. The more you know about a person… the more likely you are to know what will make them happy…and what will make them feel comfortable using you to buy or sell real estate and referring you to others. The more an individual knows…likes…and trusts you… the more likely they will think your “WHY’s” are better than any other REALTOR!
Make a list of the things you feel are your value propositions... (Your WHY’s)... and use them when you first meet a prospective client to discuss their goals for buying or selling. These are your unexpected extras. This one technique could help you to create a line out the door to your real estate business!
Have you prospected for new business today?
Eddie Brown ©2017
Tuesday, March 14, 2017
Time flies when you are having a good time, and 2017 is shaping up to be another good time year for real estate!
Hard to believe it but we are halfway through the 3rd month of 2017 … Are you on track to meet your goals?
Getting up early gives you a fresh start on your day… but… numbers two thru seven are the “meat” of your daily habits. If you can master these seven highly effective habits you will be well on your way to your best year ever…
It’s not too late to start right now…today… cast aside some bad habits and form new positive ones which will make you and your business soar to new heights.
For more information on forming effective habits and growing your business contact Eddie at email@example.com