Instant Referrals?
As a Gardener you learn very quickly how long term efforts are rewarded with long term results. You Cultivate …You Sow … You Water …You Weed … You Harvest. Your constant care and attention to the soil and plants brings about the results you desire.
But what about the times when you need a financial shot in the arm …an instant increase of cash flow into your business and/or personal life? These are times when you need to push the NO2 button on your street rod, or the “loud” button on your stereo …or let’s say the chocolate bar and Mt. Dew for your 6 year old!
Let’s look at some of the reasons why you might need “Instant Referrals” ….
· You need income RIGHT NOW for household bills or an unexpected emergency like a major auto repair …
· You were really busy, but you took your foot off the gas for a while and now you realize your pipeline is empty …
· You may be behind on your goals and you just need to “catch-up” …
· or You may be new in the business and need to begin to generate some income so you can stay in the business.
No matter what the reason …If you need to increase your income fast…then you have to turn up the intensity FAST! Here are a few ideas to create “Instant Referrals” for your real estate business:
1. Look through your BoB and identify those who already have …or are most likely to send you a referral. Once you ID these people, create a plan to meet with each of them personally, (face to face), over the next 5-7 days. Tell them your goals and plans for the rest of the year and ask for their help. Let them know you will be contacting them with valuable pieces of information they can pass along to their sphere …and anyone they hear who needs your services to call you with their names and contact info. Then ask THE QUESTION; “Who do you know right now who may be in the market to buy or sell real estate”.
“The idea is to leverage your BoB where you get the maximum results in the least amount of time…effectiveness and efficiency is vital to the success of this system.”
2. Identify every vendor you have sent referrals to over the past 6 months and follow the same steps in #1 above… If you have a referral to give …ALL THE BETTER…take the name with you to the meeting …ask for the reciprocity referral!
3. Every current client you are working with, both Buyer and Seller; Follow the same steps as in #1 above. Remind them of the “Reticular Activator” and how they will be hearing others talk about real estate and be “in-tune” with their conversations ...ask them to pass along your name when they come across these people. (Remind them often!)
4. Look at all your listings currently 120 days on market or more …are any of these Sellers in a position to buy another home if their home was rented? Think about their options…They could become landlords for a few years and then sell when the market conditions improve, saving their equity! Plus they are buying when the prices and interest rates are historically low! In real-estate-speak they would be “double-dipping”! Instead of being tagged as “the REALTOR who couldn’t sell my home” …you become the HERO!
5. Consider doing seminars…first time home buyers seminars have always been well attended, but now you can step out of the norm and provide Investor Seminars …Home-Owner Seminars … Seller Seminars … or Renter Seminars …the list goes on but you get the idea. Another good idea for this is to propose a seminar to someone you identified from #1… offer to come to their office and perform the seminar for their co-workers…this method gives you a built-in advocate at the meeting to introduce and help promote your services.
Remember this system is not a marathon…this is a sprint! You have to go all out for 45-90 days and give your absolute best for this system to work …see this motivational clip to see the amount of effort you can give if you focus… Facing The Giants - The Death Crawl
When you are looking for instant referrals you must think outside the box and attempt multiple activities all at once…nobody said it would be easy…gardening never is… but when you taste the fruits of your labor, the memories of the hard work, sweat, and labor quickly fades away.
Eddie Brown ©2011
No comments:
Post a Comment