When you become connected to your database everybody wins. Your database gains you as a trusted source of real estate knowledge and you gain a trust and relationship based referral source. In today’s world, having a sense of community is one of the greatest needs which is often left unfulfilled. People have a natural desire to feel connected and be part of a community …
Invite you’re A+ past clients to lunch or coffee …it’s a great way to deepen the relationship and to remind them how much you care about them. Covertly remind them how you can help them and those they know with their real estate needs...
Organize a client party to acknowledge your advocates and to introduce them to one another which also broadens their social network.
Host a house warming party for one of your clients …two wins here, the clients get to meet their new neighbors and you get to met them as well.
Offer to write a real estate advice column in a local community paper or magazine. This is great for building your knowledge as you do research for articles...and builds credibility with-in your Book of Business.
Volunteer …Nothing is more rewarding than giving back and helping those in need … Coach or sponsor a local sports team …get a group to work a local soup kitchen …adopt a family in need for the Holidays …Organize a neighborhood cleanup drive or adopt a stream or park.
Host a community yard sale at your office...The more involved you become in communities activities, the more connections you will create with potential clients. Gaining knowledge of surrounding neighborhood characteristics and interacting with local residents will position you as the industry expert in the communities you serve.
Asking for referrals is not a sin: One of the most common flaws I see in Associates prospecting plans is they neglect to ask for the referral...Leverage your relationships "relationships" and you will substantially increase the reach of your prospecting efforts...
REMEMBER: Real Estate is a “CONTACT SPORT”
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