Your Tomorrow Builds Upon Today!
What does the statement “Your Tomorrow Builds Upon Today” mean? It’s pretty simple when you think about it…what you do today… no matter how big or how small… in some way will affect your tomorrow…(and “tomorrows”).
Take this scenario for example: What if you were prospecting today and received a personal referral of a district manager of a new company moving into the Triangle…and he/she is here to start this new division and bring in 45-50 employees from across the country…How would what you did today effect your tomorrows? How would it affect your tomorrows if you had chosen not to call the person who referred you the division manager? Is the light bulb coming on?
Lead generation is the heart and soul of your real estate business…85% of your success depends on your ability to generate leads…only 15% is your technical ability to write contracts, negotiate, etc. Listen carefully… I am not suggesting you don’t need to be competent in this industry… (a big fat civil suit will make that crystal clear)! But what I am saying is… I have seen a lot of very technically savvy starving REALTORs in my 24 years in the business.
Your capacity to generate quality leads has a direct connection to your bank account. A REALTOR who has the motivation to focus a few hours every day on calls, hand written notes, and pop-by visits to their Book of Business (B.o.B)© can guarantee themselves a higher than average income. Focus on the leads, (the people), first and everything else will fall into place for you.
A recent NAR study shows that 84% of buyers and sellers would refer their agents if they knew someone wanting to buy or sell…The problem was …most of them could not remember their agents’ name! Use your Current and Past Clients, your Sphere of Influence, your Family and Friends, Social Circles, Business Relationships, and your On-Line Networks to generate leads for your real estate business… Your B.o.B. is the fuel that drives your business!
Remember: The toughest person you will ever manage is yourself… holding yourself accountable for the structure it takes to be a peak performer in real estate will take some effort…and more than a few beads of sweat! Structure is your friend…
Last Words: If you are not willing to invest in the person standing in your shoes…Why Should I?
Your biggest assets are your Time, Talent, and Energy…Are you wasting one or all of them?
www.ICU-Coaching.com
Eddie Brown
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