Don’t Leave your 2013 Success to Chance….
First…
Start by mailing an item of value to everyone in your BoB© every
30 days. This has to be something your database will find valuable, and what
may be valuable to one may not be to another, so knowing your BoB profile is
critical. Doing this on a consistent basis every 30 days will keep you front of
mind and demonstrate your commitment to your business and to them. It also will
demonstrate your desire to communicate with, and serve them on a level they desire.
Second…Schedule
face to face appointments with all you’re A+ names in your BoB©.
A lunch or a pop-by visit works great for expanding your relationship and to
let them know you still need their assistance growing your business. Ask for
the referrals and take along a small “pop-by” gift…something you know they will
appreciate. (Example: a golfer would like a sleeve of balls or a gift card to a
pro-shop.) Re-energize them and yourself by asking about their goals and how
you can help them and by telling them your goals and how they can help you in
2013!
Third…This
may seem like a stretch for some… but throw a party for everyone you had a
closing with in 2012. Client parties always reap referrals…they can be big or
small depending on what works best for you. I know this may sound intimidating,
but focus on fun…the point is to deepen your relationships with those you
invite…and to discover ways you can better serve them and their circle of
friends.
Lastly…Host
a business mixer…I know you are saying what the heck is this with the
parties???? But give me a chance… Invite the vendors you did business with in
2012, painters, plumbers, attorneys, inspectors, etc. …start small by inviting
only 4-5 of your best vendors to get a feeling for how you want to put on the mixer.
Host them at a local restaurant or sports bar, or maybe even at a sporting
event. The goal is to share ideas on how you can help each other’s businesses
grow. Provide a few motivational or inspirational tips for each mixer…and try
to find out what type of client each vendor is looking for while sharing your
ideal client profile as well!
OK….I know you are biting at the bit to
get out there and start building your system…but one final word …Get your mind
right! This year if you do nothing else…Get Your Mind Right! Quit whining and
making excuses and focus on your daily business building activities. It’s not
the markets fault any longer…stop blaming politics and the economy…look in the
mirror and tell yourself this is your year…Get your mind right and your
business will follow!
Eddie Brown 2013 ©
No comments:
Post a Comment