In the newly released 2013 California Home Buyer Survey Report, they touched upon a source of discontent today’s buyers have with their agents – communication.
Three out of the top five reasons of
dissatisfaction with an agent,
all have to do with communication. Speed of communication, ineffective
communication, and method of communication top the charts at one, two, and three
respectively.
#1: Slow or no response #2: Ineffective/inefficient communication
#3: Adverse communication methods
#4: Weak negotiation skills
#5: Inability to understand needs
I am sure some of you may be
surprised by these findings! In today’s world where everything in our clients’ lives
revolves around instant satisfaction, it shouldn’t be too surprising. They acquire
instant news through social media and News aPPS
on their Smart Phones, instant cash through direct deposits and ATM
withdrawals, instant coffee, overnight UPS, on-demand programming, and the list
is endless.
As an
agent, it is impossible to be available 24/7 to each of your clients, but it is possible to provide pertinent information
quickly to them through the use of technology to give automated responses and
then notify your smart phone of any incoming messages.
The chart below came from the CAR survey…it shows the preferred methods of communication being email and text at
79% combined... This was taken from the 25-34 year old age range….this group made up 49%
of home purchases for 2012. Don't lose 49% of your business!
Always
ask your client which method they prefer so you can communicate at their level!
Eddie
Brown 2013
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