When It Comes To Opportunity… Abundance is The Key!

As a Real Estate Professional how do we best learn to recognize, and more importantly take advantage, of today’s opportunities? In our opinion there is nothing more vital than an “abundance mentality”.
With abundance mentality there will always be enough business for those willing to work hard and do the right things to seize their fair share.

Most buyers and sellers find the whole real estate experience frightening…everyday there are hundreds of people in our area who are contemplating moving but are afraid of what they’ll have to go through to get there. Our job…if we want to be successful… is to find a way to make it easier for buyers to buy… and sellers to sell… and to do business with us!

Anything we can do to make the entire process less menacing will help to bring clients into the market that may have been held back by fear.

The number one way to minimize or erase fear is through education of your clients. The more they understand the reality of the challenges and benefits of home ownership… the less intimidating it can become. Create “IOV’s” (items of value) for marketing pieces which explain the real estate transaction process creating awareness and realistic expectations.

Another important step is to provide a road map upfront of how ongoing communication during the process will keep them informed…the informed will be less fearful!

Analyze every aspect of your client care systems and identify areas which may need improvement… becoming more efficient will lead to being more effective when it comes to making…and keeping your clients happy. Remember: A Happy Client is a Referring Client!

You must be better than your competition when helping your clients make sound buying and selling decisions…This is the most potent way we know to grow your real estate success. Why waste energy worrying about your lack of business… when instead you can adopt the abundance mentality and focus on how you can start making it easier for people to do business with you.   

Happy Thanksgiving !

Eddie Brown©2013