Preparing for the 2012 Real Estate Marathon
Comparing your Real Estate Business to preparing for a marathon is not too far of a stretch… Most say Real estate is a “rat-race” anyway!
Think about the comparison for a minute: If you wanted to run a marathon New Year’s Day 2013 what would you do today? ....Start Running would be a wise decision, coupled with planning everything from your training sessions to your diet to strategies for running the race…and I bet you would even write all that stuff down on a pad somewhere …
If you look at the way some of us plan for our business, most REALTORs would get up the day before the race, do a little stretching, run around the block a few times, and then declare “Bring It”!
So using a marathon runner’s mindset… if you wanted/needed to make $100,000 in income by New Year’s Day 2013 you would need to set some goals…plan some activities and events and set some strategies in place to meet your goals...right? Unfortunately I see most associates who want/need to make more income only start to pay attention to the details around October-November time frames…once the year is almost ended.
This is when they go into what I like to refer to as the “O-CRAP” mode.
The “O-CRAP” mode would be like waking up the day before the marathon without any training saying to yourself “I can do this”!...only to find yourself the next day winded and heaving after only a few miles down the course of the race….saying “O-CRAP”!
Does the old saying “NO Pain-No Gain” sound familiar? Just like you wouldn’t consider running a marathon without the proper training and planning…you can’t wait until November and say “O-CRAP”! I didn’t make enough money this year.
Here are some “training tips” to get in shape to meet your 2012 goals:
#1. Have a written business plan and refer to it monthly
#2. Set obtainable goals and for motivation place where you will see them everyday
#3. Set a minimum standard for prospecting
#4. Repeat Daily!