Fire... Ready... Aim?

Fire… Ready… Aim

We have all heard the term Ready… Aim…Fire! But sometimes you may need to Fire… Ready…Aim.

• ·      Too often we get stalled in the “Ready” position… I call this “getting ready, to get ready, to be ready, to sell real estate” …
• ·      Sometimes the best of ideas are left on the cutting room floor due to taking too much time in the ready stage. “Analyses Paralysis” can cripple a great plan… Don’t let “perfectionism” get in the way of good enough for now….

Taking action is the key:

• ·      Some highly successful people became that way by making strategic decisions (pulling the trigger) quickly and getting ahead of the competition. Then they tweak the system along the way to perfect it… essentially by-passing the ready-aim altogether.
• ·      With this method you must take initial rejection as helpful feedback to help improve your processes.
• ·      Maintain a clear vision of your goals for taking action… (Where do I want to go and how am I going to get there?)

The Shift to Ready… Aim…. Fire:

• ·      Once you have your momentum and a clear direction if your plan is working… or not…. you can then make the shift to Ready… Aim… Fire.
• ·      Vision… Goals… Action… Start with the end in mind

If your real estate business is floundering, it may be from lack of action. Try the Fire, Ready, Aim approach to shake things up a bit.

Eddie Brown 2019  www.eddiebrown.com

eddie@eddiebrown.com

9 Mindsets to avoid

9 mindset mistakes that'll ruin your business

The best way to learn is vicariously through other people’s mistakes

Whether you’re a rookie agent, a rising team leader or an established veteran broker, 

we can all benefit from sharpening our skills. 

The value in getting the right input

There was one particular agent I spoke with on the phone who asked me to tell him things 

I have done and that other agents have done that really messed them up and ruined their 

businesses.

We all talk about things we should do and what things will make us successful, but today 

I would like to share with you what will absolutely ruin your business, fully expecting you to 

read and absorb these things so that you go out and do the opposite. 

If you read these and are offended that some of these things are things you already know, 

there’s a problem.

One of the greatest weapons you have is repetitive consumption of the right input.

You are never going to go wrong consuming the kind of information that empowers you. 

It doesn’t matter how many times you’ve listened to it or read it.That would be like saying, 

“Oh, I’ve already eaten vegetables, I don’t need to eat any more.” Read on to get your 

business’s health fix for today, and refer back as often as you need to, to sustain yourself 

long term.  

How to ruin your business

1. Complaining

Language is a powerful weapon. Use it to turn your life and business around and build 

something amazing — not the other way. The easiest way to take you out of the game is 

talking about how hard things are. Be aware of it, and turn it around.

2. Avoiding risk

Anything that carries potential carries risk in equal proportion. For you to look at your 

business and try to eliminate all the risk would be robbing your potential. Focus and learn 

how to manage risk.

3. Chasing a destination

There is no destination. Identity is something you are constantly becoming. It is much wiser, 

safer and more empowering to see obstacles and victories as signposts along the way to 

what you are going to become. Eliminate the idea that “When I have _____, I will be happy.”

4. Not seeking knowledge

Seek knowledge just for the opportunity to seek knowledge. Everyone knows someone 

who knows everything but is totally broke or knows everything but has nothing.  

Get into a place of learn plus application.

5. Seeking praise

Looking for the validation to feel unique, successful and good about ourselves is a mistake. 

We really need to become people who seek out criticism, welcome it so that we can grow 

and know what opportunities there are for improvement.

Do not judge your success by your haters or that one client who didn’t like your services.

6. Looking for the easiest route

Everyone is looking for the path of least resistance instead of enjoying the process of learning

and mastering a skill worth having. Be willing to go the extra mile to get what you and your 

clients want. This is different from feeling constant struggle with what you are doing, which 

might mean you are totally out of alignment with what you are great at.

7. Putting your fears first

What is your priority of input? Heed your vision first and your fear second.  

8. Beating yourself up

Shift your view to reflect that everything that happens to you. Every consequence is the 

tuition you pay for your success. Even seemingly bad things that happen can empower you. 

You can’t serve people when you are selfishly focused on yourself, wallowing in your self-pity.

9. Obsessing over the lag indicator

A lead indicator is something you can control, but nothing is attached to it. The lag indicator 

is the effect that happens when you do a series of lead indicators. 

For example, when you take action (get up every morning at 5 a.m., do positive affirmations, 

which I call my “morning formula,” call clients, time-block, prospect, etc.), then you will see 

the fruit of those actions (the lag indicator or end results of your effort.)

What are the things you can control that will bring about the things you can’t control? 

When you find your business out of control, tanking, taking a dive, ask yourself: 

Why is this happening? Then, start looking at your daily lead indicators.

What are you doing (or not doing) every day? Credits CHERYL SPANGLER

Eddie Brown

REALTOR RESCUE

Coaching, Consulting, and Training

www.RealtorRescue.biz

919-417-9908

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