Receiving honest,
yet constructive, feedback from buyers through their agents is sometimes an
impossible task as a listing agent. The following info is for both Listing and
Buyer Agents in an attempt to make giving and getting feedback a stress free part
of your daily “to do” list.
The Good:
Start off by asking good questions of the buyers… making
it easier for you to relay their thoughts to the Listing Agent…
1. What Was Your First Impression Of The
Home?
2. How Do You Compare This Home With
Others You Saw Today?3. What Do You Like Most About This Home?
4. What Do You Like Least About This Home?
5. Could You See Yourself Living In This Home If You Could Get The Right Price And Terms?
6. What Is Your Opinion On The Price?
7. If The Price Is High…What Price Would You Consider “Fair Market Value”
8. Would You Consider Making An Offer On This Home If Priced At “Fair Market Value”?
The Bad:
Buyers
Agents: Never ignore feedback requests from Listing Agents… Sellers expect to
receive feedback from the agents who have shown their home…and rightfully so.
They are eager to get an offer…As a Listing Agent it is your job to test the
market…without feedback… there is no way to “grade” the homes true marketability.
Listing
Agents: Educate the Sellers up-front how not every agent who shows their home
will provide feedback…even after multiple requests…
If you are
one of those agents who refuses to provide feedback and also lists homes… when those
“jilted” listing agents show your future listings it may be difficult to get
feedback for your sellers… (Reciprocation in action) … Sad but true.
The Ugly:
Giving
negative feedback in a negative way…ie: “The Buyers said your listing was butt-ugly
and stunk like an out-house”...”and if the sellers think they will ever get
close to what it is currently listed for they are just plain stupid!”… “And what
were you thinking taking the listing at that price… in that condition?”.
Intermix negative
feedback in a positive way…ie: “The Buyers felt the home was a bit outdated and
could use an odor abatement system to improve the indoor air quality” …”they
also felt when compared to other comparable listings they have viewed this home
was priced well above fair market value” …”If your seller is willing to substantially
reduce the asking price I will ask the buyers if there is any further interest…
thanks for allowing us to view the property.”
I hope this
will help you to get and give better feedback for sellers…They Deserve It!
Eddie Brown ©2014
ICU-Coaching
