With most good recipes you take a lot of little
things… add them together… mix with care and you transform the little things
into a really good larger thing. Deviate from the original recipe and you may
come up with a completely different result…sometimes just as good or even
better…or maybe with the wrong mixtures… something disastrous!
“It’s usually the little details which are most
vital to your success… an orchestrated sequence of effective little things help
the big successes to materialize”.
We
see many different “recipes” for success in real estate…many different gurus
with their plan for your success. Honestly there is not that much difference in
the programs…In fact…the successful “recipes” all have the
identical 3 main ingredients:
#1. A
SYSTEM,
#2.
A PLATFORM TO DELIVER SAID SYSTEM, and
#3.
ACCOUNTABILITY TO WORK THE SYSTEM.
The
problem we see time and time again is associates go into their new business
building phase guns blazing for the first 2-3 months… then they start to lose
accountability just as they start to get results. They actually stop doing the
activities they learned…the very activities which made them “busy” in the first
place.
How
is ICU-Coaching different? We add in a 4th
ingredient…It isn’t a secret ingredient, but it is almost magical!
SELF-ACCOUNTABILITY:
Merriam Webster defines accountability as “the quality
or state of being accountable; especially: an obligation or willingness to accept
responsibility or to account for one's
actions”
Mahatma Gandhi once said ...“It
is wrong and immoral to seek to escape the consequences of one's own acts.”
In business Gandhi’s words ring true…you cannot escape
the consequences of failing to do the little things… (the orchestrated sequence
of events which lead to larger success).
ICU-Coaching teaches you to become self-accountable for your daily
activities…You take on an “If it is to be….It is up to me” attitude. You will no
longer place blame on the market or high interest rates or government policies…you
lay the blame at your own feet and you march straight over your failures by
becoming accountable for your actions
and accepting the consequences…good or bad.
Here are a few “Little Things” you can do to become
self-accountable:
·
Formulate
a written business plan
·
Set
written goals
·
Time block
your day to include your success activities
·
Have a
written “to do” list and stick to it
·
Pre-plan
your prospecting activities and know who you will be contacting prior to
starting…don’t waste time trying to decide “who”
·
Make every
activity efficient… driving to a closing? What else can you do on the way there
and on the way back? Going to an inspection? Take a few note cards and your “to
do” list and make the time doubly productive!
·
Track your
activities and your successes…know where each piece of your business is coming
from
·
Keep a
detailed accounting of each transaction…know time and money spent and know your
true “net income” for every transaction
·
Stay
positive and at the end of your workday mentally go through your day to hold
yourself accountable for your actions…what did you get accomplished and most
importantly what needs to be at the top of tomorrows “to do” list!
Becoming self-accountable is not going to be easy for
some…but with determination, a little hard work, and self-confidence mixed
together you will have the perfect recipe to take your business to a higher
level.
Eddie Brown©2013
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