I grew up on a farm in Eastern Wake
County…where my father had about 100 acres on which we raised Polled Hereford Cattle…
and we harvested the corn, hay, and soy beans to feed them.
We had many motorized farm implements,
but one tractor I recall was especially ornery about cranking… a 1960’s Allis Chalmers
… “The Beast”, as we called her, was painted a beautiful red and white and could
pull a five blade bottom plow through damp red clay soil and not even grunt. I loved to drive her …once you got her started!
To crank The Beast we always had to
remove the air filter and spray starter fluid into the intake… she would resist
by belching smoke and snorting while her starter whined like a 3 year old at
bedtime… but eventually she would give in and settle into a low rumbling tone only
a 70+ horse diesel engine can create. Once “awake” she was more than willing to
pull, plow, mow, or disc anything you could throw at… or drag behind her.
Are you as hard to start as “The Beast”?
My past experiences have shown how most
people have great intentions… but like our big red tractor …they belch, snort,
and whine all the way to the Starting Line. This statement can be confirmed by merely
looking under most any desk in a real estate office…What you will most likely
find will be boxes of unused marketing materials, purchased with a promise to start
prospecting more consistently.
There will be more than a few unopened
motivational CD’s purchased from some infamous real estate guru’s seminar where
you said, “That’s really good advice…I need to get back to doing those basic
activities”…
Or what about the software program you purchased
to organize your database… which now is only used to print labels for your Christmas
cards? Is any of this starting to sound familiar? If you are being honest, you
probably are guilty of at least one or more of these “hard to start” career
stallers.
Let’s look at three things you will need to
discover before you can get started…and stay started!
1.
Goals: Once
you crank your engine, where are you headed? Written goals are accomplished 50-90%
more often than those left unwritten. The problem is most of us don’t set any
goals… (written or unwritten)… and those individuals who set NO goals… ended up
reaching them with remarkable proficiency! Would you leave home driving from
Raleigh to Los Angeles without a road map? Or a GPS? I would hope not.
2.
Motivational Check: What are your motivations…but more important… are
you motivated to do the actions necessary to reach your goals? In your written
business plan schedule rewards along the way. Make the trip worth your efforts…
no one wants to work for nothing. Schedule several milestones to celebrate your
achievements. Work harder - Play harder!
3.
Determination: How resolute are you… once you have made the decision to start… to
also keep going? There will be potholes
along the way…mornings where you would rather stay home and not make those calls,
or send those hand written notes…but you have to be determined not to give up…
which is what happens to 80% of us. We usually have great intentions, we get
pumped up and motivated… but somewhere down the road we give out of gas and
then we just quit…we give up because it is too hard… we begin to doubt
ourselves and our abilities. So we just stop! We don’t turn around and go back
to where we started, we just run into the ditch, turn off the engine, and stop.
This doesn’t have to happen…
Coaching can be your “starter fluid”…your
“GPS system”… and your “tow truck” for when you hit a ditch.
A one-on-one coaching program designed specifically
for your business plans,
goals, and lifestyle will get you kick started… and more importantly, keep you
going in the right direction. Oh but don’t relax… there will still be the same
potholes and the same ditches… but with a coach riding shotgun, the warnings
will be loud and clear and most of these obstacles can and will be avoided.
Why do only 20% of real estate
professions make a real living in our business? Because these highly
motivated elite professionals found a way to become self-accountable and
consistently complete the necessary activities to be successful. They either
have the talent and personality to do it themselves or they hired an experienced
production coach to help them. Which one are you?
Eddie Brown ©2013
For more information on how one-on-one
coaching can help you… visit ICU-Coaching.com
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