4 Phases of Your Real Estate Career- Survival
- Stability
- Success
- Significance
Do you sometimes feel like you are hung up in “survival mode”? Most agents early in their real estate careers are in fact stuck in survival mode.
Here are a few tips for breaking out of survival and moving forward and upward in your career.
Tip #1.
To move into stability you must have a written plan...one which provides a road map of where you want to go and how you get there. You need systems to manage a strong data base of relationships... Which is where you eventually want to obtain 80+% of your business.
The typical agent with less than 2 years in the business makes less than $20,000...while on the other hand agents with 8 or more years experience generally make greater than $65,000. This proves how referrals are the "learning curve" of success in real estate...
But early on you will need to go "old school" ... by doing weekly open houses, take every lead call floor duty opportunity you can, search daily for expired and withdrawn listings, work For Sale By Owners, even go as far as to ask the top producers in your office to remember you when they are too busy to assist a lead. As you fill your pipeline, and your Book of Business, the personal referrals will start to roll in and you will do less and less of the old school prospecting... making room for the next generation of new associates in the office.
But early on you will need to go "old school" ... by doing weekly open houses, take every lead call floor duty opportunity you can, search daily for expired and withdrawn listings, work For Sale By Owners, even go as far as to ask the top producers in your office to remember you when they are too busy to assist a lead. As you fill your pipeline, and your Book of Business, the personal referrals will start to roll in and you will do less and less of the old school prospecting... making room for the next generation of new associates in the office.
Tip #2.
The road to success is full of potholes and with the right guidance from your written plan (road map) you can avoid most of them. Seek help from a mentor, accountability partner, or a professional business coach who can assist you with business decisions and hold you accountable.
82% of agents don't stay in touch with their database on a consistent basis... and when they do... the #1 form of contact is a recipe card. You must provide value in the arena of your profession... do you want to be referred buyers and sellers or catering events? The info you provide will guide your databases of your professionalism....Perception becomes reality... Do you want to be tagged as a REALTOR or a Sous Chef?
Tip #3.
To obtain significance in any career you have to be willing to work harder and smarter than your competition. Success comes dressed in overalls and looks a whole lot like work! Almost all top producers utilize 4 main productive habits:
- Daily Promotion... without it, something terrible happens...NOTHING!
- Consistent contact with database using contact management systems.
- Constantly form new relationships.
- Always look for opportune times to ask for referrals.
We all tend to drift away from good habits like healthy eating, working out and daily prospecting. Always check your self accountability gauge to make sure you are on track to reach your goals... Set short term 10 day goals to stay on course... Life is hard by the yard, but a cinch by the inch.
STAY THIRSTY!
Eddie Brown
For more information on Realtor Rescue and how it can help your business call Eddie at 919-785-4201
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