GAP = General Absence
of Production
The key to closing the GAP is
to quickly recognize and correct the root cause of your GAP.
Things to
look for:
- Personal Distractions: Sickness, Fitness, Relationships, Children, Finances, etc.
- Multiple transactions in process at the same time and you’ve stopped daily prospecting: Your daily focus must become and remain on looking for buyers ready to buy and sellers ready to sell.
- You have stopped using systems to help manage your database: A CRM database management platform, when used properly and consistently, will not allow your prospects to fall through the cracks. It will also retain front of mind awareness for your A and A+ referral sources.
- Your attitude has gone sour: Keep check on your attitude once it goes south so follows your production and income. You may have lost some good habits and picked up a few bad ones.
Solutions:
- Separate personal and business issues: Leave your home worries at home... or your work suffers only exasperating issues like finance and relationship stress.
- Manage your Time wisely and always schedule time to prospect first: Time block out a minimum of 1 hour, 5 days per week, to look for new business.
- Be productive... not just busy: Discovering where you are wasting time, and on what... and who are the energy vampires in your life?
- Refresh your CRM with new Items of Value and action plans: This will give you a fresh outlook on prospecting. Data check all your contacts to make certain you have good information on everyone in your Book of Business (B.o.B.)
Take time off to recharge... and then come back with a vengeance: A good rule of thumb is for every 40 hours you work shut it off at least 24. Relax and do something you enjoy. Put a message on your email and phone you will be returning all calls the next day... have a buddy agent available to handle emergencies and you do the same for them when they are drinking a cold one.
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